Challenge
Capturing the Right Tone
Resolution
Through collaborative brainstorming and iteration, I struck a tone that was humorous, irreverent, and slightly sarcastic while maintaining a conversational and relatable tone.
Challenge
Crafting Intriguing Fascinations
Resolution
I carefully researched and identified the information gaps and desires of the target audience, using intriguing fascinations that pique curiosity and leave readers wanting to know more.
Challenge
Avoiding Clichés and Being Authentic
Resolution
I focused on keeping the copy simple, clean, and relatable, using language that feels like a one-on-one personal conversation rather than relying on overused sales clichés. I prioritized conveying the unique value and benefits of Kate's services in an authentic and engaging manner.
